As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? Here are a few tactics any SMB can follow to gain more value from LinkedIn.
Know LinkedIn’s purpose
Simply put, LinkedIn is not a content marketing platform.

Although there are many alternatives out there, Microsoft Word remains one of the most popular and user-friendly word processors for businesses large and small, and for good reason too. It is compatible with both Windows and Mac and is highly capable of handling and creating business documents.

Many people buy an iPad with hopes that it can increase their productivity when outside of the office. Unfortunately, it can end up in a drawer somewhere or perhaps given to your child if you never manage to incorporate into your work processes. Owning an iPad alone is simply not enough to help you increase your productivity.

Employees are one of your biggest security holes. There is no foolproof prevention method for human error, and this is why employee mistakes are one of the most common causes of a security breach. So what can you do to prevent it? Well at the very least you need to include policies in your employee handbook, and ensure your employee reads through it and signs off on agreeing to abide by them.

If you haven’t yet woken up this Monday morning, get ready for a cold splash of water to the face. For Android users, the Facebook app is draining 20% of your battery life and potentially slowing your smartphone by 15%, essentially making it a dumb phone.

For Internet users who are accustomed to a super-fast connection, there’s nothing worse than a sluggish web browser. It impacts your workflow, slows down your productivity, and causes frustration. But luckily there are some methods you can use to improve your web browser’s speed and performance.

It’s a fact of life. Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some key business continuity strategies that organizations across the globe rely on to keep their doors open.

Google Chrome crashes a lot. No, we’re not talking about on your computer, but instead on your beloved iPhone. As the most popular browser on the planet, with over one billion users, Google Chrome fans are undoubtedly frustrated and disappointed by this.

For many businesses, managing and maintaining their entire hardware and software infrastructure can be a daunting and prohibitively expensive task. But with the inception of virtualization, this is no longer an issue. Virtualization allows businesses to maximize the use of their IT resources at a reduced cost - this is why it has become so popular in the past few years.

With its ability to eliminate the expense of a traditional phone line and slash costs, it’s no wonder that companies jump on the VoIP bandwagon without giving it much thought. However, transitioning without a plan can cause a range of issues that many business owners never expected.