More than being a global health crisis, the COVID-19 pandemic is also upending the global economy. Many businesses find themselves facing the grim reality that if they don’t find a way to adapt to the crisis, they’ll end up closing their doors for good.
The SMB’s guide to staying afloat during the COVID-19 pandemic
AI and eCommerce: All you need to know
If you run or manage an eCommerce business and are wondering how you can benefit from artificial intelligence (AI), you’re in luck. We’ve come up with a list of the most important reasons for your business to adopt AI.
Predicting what your customers want
AI has many uses in eCommerce, benefiting both the business and the customers.
Instagram audience: Turn them into customers
Did you know that your followers on Instagram are a goldmine for potential sales? But posting photos with a few filters is not enough to do the job. Turning your Instagram followers into buyers needs more than just a bunch of pretty images; it demands some marketing strategies to engage your followers and attract potential customers.
Organize online sales with an OMS
More and more businesses today are seeking ways to run their operations optimally from top to bottom, a huge reason behind the proliferation of order management systems (OMSs). Find out if your business will benefit from one.
First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is a solution for analyzing your sales history and forecasting demand for your product and the materials you will need; in contrast, the latter is all about the here and now, as it tackles transactions as they happen.
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How AI helps e-commerce businesses
Artificial intelligence (AI) is an exciting innovation that’s becoming integral to many businesses. Industry experts are even predicting that by 2020, 85% of the interactions between corporate customer service departments and their clients will use AI. If you’re an e-commerce business owner, you’re in a prime position to become an early adopter.
OMS: The best way to organize online sales
Instagram followers: turn them into buyers
Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring.
Ecommerce: Squarespace adds new analytics
Even if your business doesn’t see internet-based commerce as a top priority, it’s hard to ignore it as a sizable revenue opportunity regardless of your target market. Content management service (CMS) Squarespace knows exactly how you feel. Long kept as a secondary goal, the popular service will finally make moves to better cater to ecommerce subscribers looking to get more information and ROI out of the platform.
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